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Policies

Privacy notice

Last updated November 8, 2026

Draft for review. This text describes how the website works today and is awaiting review by qualified counsel. It will be replaced with the approved version before public launch.

This notice explains what the Liquor Store Owners Association of America (“LSOAA”) collects through this website and how it is used.

What we collect

  • Membership applications: your name, store or business name, state, work email, phone number and relationship to the store, plus anything optional you choose to add (city, number of locations, website, priorities, level of interest, how you heard about us, and a message).
  • Partner inquiries: company and contact details, category, markets served and the information you provide about your offer.
  • Contact messages: your name, email, topic, optional organization and state, and your message.
  • Technical information: basic request data such as IP address, used briefly to limit abuse. Marketing tags (UTM parameters) in the link you followed may be stored with a submission.
  • Website analytics: we use Google Analytics for Firebase to count page views and actions such as opening a benefit or starting an application. It uses cookies and records general information like device type and approximate region. Advertising features and Google signals are turned off, and nothing you type into a form is sent to it. If your browser sends a Global Privacy Control or Do Not Track signal, analytics doesn't load.

How we use it

  • To review your application or inquiry and reply to you by email.
  • To send you a receipt confirming we got your submission.
  • To send you occasional LSOAA news by email, only if you separately opted in. You can unsubscribe at any time.

We do not sell your information. We do not send marketing text messages. Personal details are not sent to website analytics.

Who can see it

Submissions are stored in Google Cloud (Firebase) on servers managed for LSOAA and are available only to people who review them. We use an email delivery provider to send receipts and internal notifications. We may share information if required by law.

How long we keep it

We keep submissions only as long as needed to review them, maintain membership records, or meet legal obligations.

Your choices

You can ask us to access, correct or delete the information you submitted. Use the contact form and mention your reference number if you have one.